Digital Marketing Manager ; Social Media Campaigns,Columbus Global Services India Pvt. Ltd.

Job Description

Columbus Global Marketing is working to establish a Digital Marketing Center of Excellence (CoE) in Hyderabad, India, as part of a global strategy to increase focus on digital, inbound marketing and to leverage global cooperation and synergies. The mission of the CoE overall will be to support the 12 Marketing Business Units around the world and to lead the development of Columbus global capabilities and initiatives around:

Social Media Campaigns

Global Web Management

Leads Nurturing Automation and

Marketing Content Creation and Sharing

Are you looking for a challenging job working with social media, digital campaigns and content creation in an innovative B2B global technology market? Can you take both strategic ownership as well as tactical responsibility for managing a companys social media platforms in multiple markets? Do you have hands-on experience with SEO, keyword search and Google Analytics and know how to combine content and tools to create engagement and preference? 

If so, Columbus Global Marketing is looking for an experienced content and social media marketing manager who can help take our global and our country SoMe efforts to the next level in terms of superior customer experience.

About the job 

As Content and Social Media Marketing Manager, you will work closely with the Columbus Business Units / Country Marketing Managers around the world to create and execute social media plans to boost awareness, build brand advocacy and customer reach and to drive qualified leads to our web sites.

Responsibilities

Essential duties and responsibilities of the position are to:

Design, create and manage social media campaigns and promotions to reach defined goals.

Oversee design of social media content working with internal graphical design team.

Propose new and engaging ways to tell the story of Columbus and our services and products to our defined target groups.

Write effectively for SEO to increase organic search engine rankings, drive traffic and lift brand preference.

Manage editorial and content calendars proactively, creating, curating and managing all published content (images, video and written) on social media and our blogs.

Develop and expand the Columbus follower community and influencer outreach.

Analyze, review and report on effectiveness of campaigns to maximize results.

About you Personal Skills and Qualifications

You have in-depth knowledge and understanding of social media platforms not least LinkedIn and Facebook and know how different platforms are best deployed in different scenarios.

You have exceptional English copywriting skills e.g. with a background within journalism, marketing or blogging.

Experience with handling e.g. online news sites, corporate blogs e.g. from an agency side would be great.

You possess an ability to get to the heart of the story and know what and how to say it to engage your audience.

You are experienced with SEO, including keyword research and Google Analytics.

You can jump from the creative side of marketing to the analytical side and are able to demonstrate why ideas are analytically sound.

You have relevant experience running social media campaigns in a B2B context 

You strive for results. You are excited about A/B testing and use results to boost performance

You are detail-oriented, organized, self-driven and capable of handling multiple projects at once.

You can think out-of-the-box and have an enthusiastic lets-fix-it attitude.

Salary: Not Disclosed by Recruiter

Industry:IT-Software / Software Services

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:Social Media Marketing Manager

Keyskills

Inbound Marketing Digital Marketing Social Media Marketing SEO Google Analytics Digital Campaigns Keyword Research Blogging Editorial Blogs

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Any Specialization

Company Profile:

Columbus Global Services India Pvt. Ltd.

Columbus is a 26 years old international organisation headquartered in Denmark providing services to customers globally. We are experts in the retail, food and manufacturing industries, Mobile solutions, Business Integration & Business Productivity. 

Our global software solutions enhance enterprise ERP systems like Microsoft Dynamics AX and NAV to help our customers operate more efficiently and sharpen their competitive edge.